Privacy policy
Who we are and what this covers
Frontdeskly provides an AI assistant that businesses embed on their own websites, together with a portal for managing it. This policy covers this website (www.frontdeskly.com), our demo pages, our client portal (app.frontdeskly.com), and the assistant widget as embedded on our clients' sites.
When you chat with the assistant on a client's website, that client is the controller of your data and we process it on their behalf, under our agreement with them. For this website and our portal, we are the controller.
Frontdeskly is a service provided by Fennec Consulting Ltd, a company registered in England and Wales under company number 10371921, whose registered office is at C/O SG Accounting, 1 Cedar Office Park, Cobham Road, Wimborne, England, BH21 7SB. Where this policy says "we", it means that company.
What we collect, per surface
- This website: standard server logs (route, status, timing), our own page-view counts (which page, and the site you arrived from, never the full address), and Cloudflare Web Analytics. Cloudflare measures page views, device type and approximate country for us. It sets no cookies and stores nothing on your device, which is why this site has no cookie banner. We do not identify you, and we do not track you across other websites.
- The assistant widget: the messages you type, and a conversation identifier kept in your browser's session storage. No cookies.
- The portal: the account email addresses of the people our clients invite, used for sign-in links.
- Leads: the details a visitor chooses to leave in a conversation (typically a name and contact details), delivered to the business they were talking to.
- The demo request form: the name, business name, website address and email you submit, used only to build and send you the demo you asked for.
Retention
Conversation transcripts are kept for 90 days and then deleted automatically. Captured leads are kept until the business you spoke to deletes them. Our operational logs carry identifiers and statuses, not message content.
Sub-processors
| Provider | Purpose |
|---|---|
| Railway (EU) | Application hosting |
| Supabase (EU) | Database, authentication and storage |
| Anthropic (US, UK Addendum/SCCs) | AI processing of conversation messages |
| Resend | Email delivery |
| Google Sheets lead delivery, where a client configures it | |
| Upstash | Short-lived operational data |
| Sentry | Error telemetry, content-free |
| Cloudflare | Cookieless website analytics, on our own marketing pages only |
| Stripe | Payments and subscriptions, where a business pays us directly. Card details are entered on Stripe's own pages and never reach us; no visitor, enquiry or conversation data is sent to Stripe |
Your rights
You can ask for a copy of the personal data we hold about you, or ask for it to be deleted, by emailing support@frontdeskly.com. Where the data belongs to a conversation you had on a client's website, we will route your request to that client or handle it on their instruction.
International transfers and contact
Our infrastructure runs in the EU. Messages sent to Anthropic for AI processing are processed in the United States under the UK Addendum and Standard Contractual Clauses. Under Anthropic's commercial terms, API data is not used to train models.
Questions about this policy: support@frontdeskly.com.